Black Dragon Kickboxing

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Black Dragon is hugely popular kickboxing and martial arts club in Galway city Ireland. Under the management of Pete Foley, the club has huge following in Ireland and beyond. Humdinger Digital built a website tailored to the client’s needs and carried out a 6 month SEO programme to boost Black Dragon’s organic visibility in Google.

Wordpress website with styling that reflects client's brand.
A website always up to date with the gym's latest classes, news and events. 
Page 1 ranking in Google achieved for large amount of key phrases - sample pictured. 
Well performing key phrases maintained their strong visibility - sample pictured. 


  • Boost organic visibility for competitive regional and national phrases while at the same time maintaining competitive phrases that the company already has ranking for
  • Create a website that reflects the brand and keeps members up to date with events, news, classes etc.


  • Create a professional website on the Wordpress CMS platform allows the client to easily update events, news and classes
  • Keyword analysis to determine competitive key phrases for client
  • SEO audit of initial website to determine well performing aspects of its SEO
  • A 6-month SEO programme on the client’s new SEO friendly website to ensure Black Dragon is found for the top search phrases that visitors are using


  • Number 1 ranking in Google for dozens of client’s important key phrases with most now with page 1 visibility
  • Maintaining of existing highly ranked key phrases achieved.
  • Professional website created allowing the client to easily update events, news and classes

Page 1 visibility for agreed key phrases

Maintaining of existing well performing key phrases

Beautiful website that is always up to date with the club  

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